Co-authored by the Innovation Management Team of the School of Management and Economics of UESTC and its overseas partners, the teaching case Racing into the 5G Era: Generational Technological Change and Firm Strategy in Mobile Telecommunications has been recently issued by European Institute of Business Administration, France, and included in Harvard Business Cases and The European Case Center.
With Chinese communication enterprises previously catching up with the 5G era and now taking the lead of it, this case introduces in detail the strategies adopted by various communication enterprises during the evolution of mobile communication from the first generation (1G) to the fifth generation (5G), and the consequent shift of the industrial leadership. It presents an all-sided and objective picture where Chinese communication enterprises has thrived to keep pace with its peers in the early stage, speed up in the middle phase and rise into the worldwide leading position at present.
According to Pro. Xiao Yangao of UESTC, the lead author of this case, after about two years of research, the case is developed on the basis of market positioning, channel construction, chip R&D, mobile phone design and business collaboration, etc. It probes into the way of how Huawei has meticulously devised its smartphone strategy conducing to the company's rapid rise in the smartphone market. He said: "INSEAD offered us positive feedback and issued the case as soon as we contribute it; at the same time, it was included by Harvard Business Cases and The European Case Center."
It is the third case that both included in the two international business administration case bases and co-authored by Pro. Xiao Yangao and Dr. Li Daitian from the Innovation Management Team of the School of Management and Economics of UESTC, Pro. Tong Wenfeng from Leeds Business School, University of Colorado and Tenured Associate Pro. Chen Guoli from INSEAD, France. The previous two are A dark horse in the global smartphone market: Huawei's smartphone strategy and China's Furious Five Smartphones: Strategies and Origins.
Since their publication, the three cases mentioned above have been successively adopted by nearly 100 universities of 23 countries or regions, ranging from famous ones at home to those abroad: Tsinghua University, Peking University, Fudan University, Tongji University, Zhongshan University, China, New York University, Duke University, Johns Hopkins University, University of California, Berkeley, Purdue University, the US, Imperial College London, University of Warwick, the UK, University of Regensburg, Germany, Bocconi University, Italy, The University of Sydney, Australia and Seoul National University, Korea. Besides, the cases have been purchased and applied by well-known research institutes like The Boston Consulting Group and Korea Advanced Institute of Science and Technology. Now, the story of China, or more specifically the development of Chinese enterprises are being widely spread across the world in the form of teaching cases.
Free of strong academic and professional characteristics of pure scientific research and the limitations posed by its relatively high reading threshold, teaching cases not only stay loyal to the contents, preserving their value and typicality, but also add novelty to the topics, making the content readable and desirable. As an indispensable part of the teaching in business schools, high-quality teaching cases are of great significance in guiding MBA students, enterprise managers and industry practitioners. The three cases purchased and adopted by nearly 100 universities mirror people's growing interests towards China due to the huge progress made by Chinese enterprises. What's worth mentioning is that the first case A dark horse in the global smartphone market: Huawei's smartphone strategy has been listed as one of the most popular cases in Harvard Business Cases. The authors of these cases, moreover, hope that the cases of Chinese enterprises can be adopted more in a positive way in the future case teaching of world business schools, and more stories of China, therefore, can be told far and wide.
Translated by Zhang Kehan, supervised by Liao Min.